Motor Trader The award-winning and longest running UK magazine for car retailing professionals. Your first stop for News, Jobs and Reports for the motor industry.
The first quarter of the year presents a prime opportunity for dealerships to boost annual sales, but real growth will only come from increasing electric vehicle (EV) sales. However, most marketing efforts fail to engage the largest untapped audience – the 80% of potential buyers who don’t yet see themselves as an EV owner. Search data consistently shows that demand ...
Read More »BLOG A ‘prime opportunity’ to convert ICE enquiries into EV sales
